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Why is this important?
As your SEO partner, conducting a site audit of your website is one of the most important steps in our process. This allows me to determine its current status and identify any SEO issues. Having a clear, data-driven action plan is crucial. I rely on top-notch site auditing tools to produce these facts. It’s essential to base recommendations on solid evidence rather than gut feelings or assumptions. SEO isn’t a guessing game—one wrong move can damage the trust you’ve built with Google.
To ensure we don’t miss a single area during the site audit, I use a comprehensive checklist. This ensures a thorough review of all critical aspects. Below are some of the most important areas included in this checklist.
Note: These are some, but not all.
Identifying my website control
My first step in doing a site audit is to identify my control over your website. When we begin working together, I’ll be asking for access to your Google Search Console (SC) and Google Analytics (GA). Through SC, I can view the current health status of your website, including the number of indexed pages and any crawling errors or unindexed pages. Meanwhile, GA will allow me to create a data benchmarking report. This report gives us a clear picture of your site’s initial performance before we start our SEO campaign. Further, you may also give me access to other webmaster tools if you are trying to rank with other search engines aside from Google.
On-page elements issues
In this part of the site audit, I’ll identify several issues that might be affecting your website’s pages. We’ll look at several elements, like title tags, meta descriptions, H1 tags, on-page copy, blog content, images, and more. By pinpointing errors in these areas, we can make recommendations on how to resolve them. This will have a significant impact on your overall optimization process since we have already determined the areas to improve within your web pages. Remember, optimizing these key elements is crucial for getting your pages indexed by Google. The better Google understands your site, the higher your chances of ranking well.
Check for linking issues
In this part of the site audit, I’ll look for any linking issues that might be affecting your website. For example, you might have lost backlinks without being informed by the webmaster and want to regain them, or you might want to check the profile of your backlinks to see how authoritative and relevant their domains are. I’ll also perform an internal linking audit to spot any broken links or 404 pages, poorly used anchor text for internal linking, and ensure that important or targeted pages are linked to the homepage of your website.
Website’s usability
In this section, I’ll be looking at your website’s overall structure. If needed, I’ll evaluate it and provide recommendations, especially if the website architecture or SILO doesn’t make sense to both Google and users. Remember, user experience is one of the key factors for ranking on search engines, which is why Google really prioritizes user experience these days. Therefore, it’s essential to make sure your website is fully responsive to both desktop and mobile devices, instead of solely concentrating on one version. Rest assured, I will address these aspects during our audit and provide recommendations that will definitely help provide a better experience.
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