Improve your marketing! Hire a consultant to provide Local SEO services.
How will this affect your business?
Google Business Profile
Are you offering local services but struggling to attract paying customers despite having a website? It might be time to hire a local SEO consultant to help improve your ranking in your target area and advance your marketing game. As your partner in growing your business, I’ll first check if you have a Google Business Profile (GBP). A GBP boosts your visibility in organic searches, builds your business’s credibility, and helps you connect with potential and existing clients. Below, I’ve listed the information you’ll need to set up your own GBP account.
- Business Name
- Business Type (Local Store, Online Retail, Service Business)
- Link to your business website
- Business Category
- Exact Business Location
- Phone Number
- Email Address
Benefits of Google Business Profile (GBP)
- Increased Visibility in Local Searches – Setting up your own GBP account, helps your business be visible on Google Maps and in the Local Pack, which is being shown at the top of search results.
- Customer Reviews – GBP allows your customers to leave reviews, which can improve your business conversions since potential customers could see them.
- Insights and Analytics – You can get access to valuable data about how customers find and engage with your business profile. This information shown in GBP can help you understand customers better and can help improve your marketing efforts.
- Free to Use – It’s free, which makes it an ideal tool for any type and size of business.
Local SEO Consultant (Responsibilities)
Creating your Google Business Profile is just the beginning. To truly harness its power, you need a local SEO partner who can act as both a consultant and an action-taker. There are several important tasks to handle, and the following are some key responsibilities that I can perform as your local SEO partner.
- Keyword Research: Identify the best search terms or keywords that match our target geographic location, while also considering consumer marketing-related intent.
- On-Page Optimization: Enhance website content, meta tags, headers, and images by using local search terms or keywords.
- Local Citations: Create consistent local citations across business directories, review websites, and social media platforms to help in the off-page or link-building part of the local SEO campaign.
- GBP Optimization: Keeping the Google Business Profile’s listing up-to-date with accurate and relevant information, photos, posts, and reviews to improve local rankings and engagement.
- Technical SEO: Check and fix technical issues such as website speed, mobile-friendliness, website structure, and XML sitemaps to ensure that the website is working smoothly. Ensure that search engines can easily crawl and index the website.
- Analytics & Reporting: Analyze key metrics like local search rankings, organic traffic, click-through rates, and conversions to monitor the local SEO campaign’s success and identify areas for improvement. We could also utilize this information to understand the services that people are interested in, thereby guiding our future marketing efforts.
- Stay Up-to-Date: Keep current with the latest local SEO trends and algorithm updates to ensure our strategies remain effective and competitive.